Miche was founded in 2015 by Michelle Ballard, a wife, mother of two and hair and beauty vlogger. Michelle has an undeniable passion for educating women on how to properly take care of their hair and feel beautiful. She has been sharing her passion with the world through YouTube since 2012. Needing to have a line of products that worked for her entire family, Michelle was inspired to create the Miche haircare product line.

Michelle has spent countless hours personally formulating and developing products. All MICHE products were developed with the core philosophy of Simple Handmade Beauty.

Simple: We only use high quality, nutrient rich, natural and simple ingredients to make great products.

Handmade: All of our products are formulated and handcrafted with the utmost care and focus to ensure that Miche products leave your hair healthy, strong, and beautiful. 

Beauty: Beautiful hair is moisturized, strong, healthy hair. Whatever your hair needs, after you use MICHE products the excellent results will speak for themselves.